https://georgieparker.cargo.site Georgie Parker || Art Director Fri, 25 Apr 2025 00:12:24 +0000 https://georgieparker.cargo.site en https://georgieparker.cargo.site/Information Sun, 04 Apr 2021 00:44:37 +0000 Georgie Parker || Art Director https://georgieparker.cargo.site/Information Georgie Parker, Senior Art Director georginaraeparker@gmail.com (817) 319-4989 Georgina Parker&nbsp;(Bristol, United Kingdom) is a senior Art Director with 9 years experience in Brand Design, Direct Mail Marketing, Email Design and illustration&nbsp;I enjoy spending my down time playing video games, eating grilled cheeses and occasionally venturing outside for fresh air. You're also likely to see me standing at the back of a show pretending I can see what's happening. Education Bachelor of Fine Arts (B.F.A.)Design and Visual CommunicationsThe University of Texas at Arlington2008-2012 Higher Education Certificate Design Management De Montfort University, Leicester, UK2007-2008&nbsp; Work ExperienceKERN/Javelin Senior Art Director March 2018 - Present TPN Retail Digital Art Director March 2015 - February 2017 The Marketing Arm Junior Art Director February 2014 - February 2015 Whole Foods Market Graphic Artist February 2013 - February 2014 The Starr Conspiracy Graphic Design Intern September 2012 - January 2013 Independently managing projects across the Citibank and AT&amp;T accounts ranging from Direct Mail to Email marketing and social media applications. Participating in RFPs, creating decks and pitching new business. Developing design and materials that embody the brand and reflect the client’s strategy and voice. Creating unique and innovative designs from concept through to final execution, utilizing the latest data and technology to enhance the customer experience and drive results for our client. Taking the lead in our agency’s DE&amp;I commitments, creating internal messaging and signage, in addition to attending conferences on behalf leadership. Winner of the 2020 Chili Cook-off (pre-COVID) https://georgieparker.cargo.site/PNC-Bank Fri, 25 Apr 2025 00:12:24 +0000 Georgie Parker || Art Director https://georgieparker.cargo.site/PNC-Bank PNC Email + Direct Mail Design Systems Building scalable creative infrastructure for compliant, omnichannel marketing. OverviewIn 2025, I led the strategy, architecture, and rollout of two enterprise-grade design systems at PNC Bank—a modular Email Design System and a Tiered Direct Mail System. Both were designed to increase creative efficiency, maintain compliance, and scale campaign execution across the organization. My RoleCreative Engineering Supervisor | System Architect | Strategic Lead | Art Director Directed end-to-end design and rollout of both systemsBuilt Figma-based component libraries using semantic tokensDeveloped cross-functional training, documentation, and commsBridged strategy, design, dev, and compliance teamsThe Challenge PNC's creative workflows were fragmented and inefficient. Teams were: Rebuilding layouts from scratchStruggling with compliance reviewsSlowed down by custom formats and inconsistent assetsLacking a scalable foundation for campaign execution Mandate: Fix it. Scale it. Make it intuitive and foolproof <img width="1806" height="1198" width_o="1806" height_o="1198" data-src="https://freight.cargo.site/t/original/i/0cd8aa5012efa7629685f7103830d69b0530516a158e660dbf2d978c478f6da5/Screenshot-2025-04-24-at-7.39.02PM.png" data-mid="231531732" border="0" src="https://freight.cargo.site/w/1000/i/0cd8aa5012efa7629685f7103830d69b0530516a158e660dbf2d978c478f6da5/Screenshot-2025-04-24-at-7.39.02PM.png" /> The SolutionPNC Email Design System"Figma-based. Token-powered. Built for consistent, compliant, and scalable email." Modular Figma library built with semantic tokensComponent Integrated Modules (CIM) with live-text and compliance zonesDeveloper-ready documentation including token reference guidesLegal locking mechanisms to protect critical copy zonesInternal training decks, onboarding FAQs, and system glossaryTiered Direct Mail System"Bronze. Silver. Gold. A tiered framework that simplifies production and improves testing." Format menu based on budget, effort, and strategic goalsModular DM layouts mapped to Bronze/Silver/Gold tiersVersioning thresholds and rules to avoid creative overreachClient-facing decision tools including flowcharts and tier one-pagersTraining materials and rollout comms tailored to internal and client audiences Execution &amp; RolloutBuilt dual-track rollout strategies with tailored commsAuthored all internal/external documentationCreated a centralized SharePoint system for version control and hostingLed internal training, legal alignment, and client presentations Delivery Timeline: Email System: Internal rollout by AprilDM System: Full adoption by June System LogicModular: Components and modules can be reused, remixed, and scaled easilyTokenized: Typography, spacing, and color are controlled via semantic tokensTiered: Direct Mail formats follow predefined rulesets based on effort and ROICompliant: Legal zones are pre-approved and locked for reuse ImpactReduced production timelines by eliminating guessworkMinimized legal/compliance risk across both channelsImproved QA handoff with clear token-to-code logicEnabled scalable personalization and performance testingIncreased adoption and clarity across all contributing teams Final NoteThis wasn’t just a system upgrade. It was a strategic evolution of how PNC delivers omnichannel campaigns—bridging creativity, compliance, and technology through systems thinking. Built to scale. Built to last. Assets Available Upon RequestSystem One-Pager PDFs (Email + DM)Training Deck PreviewsToken Reference GuideTiered Format MenuDEV Handoff PackagesFigma Preview Link https://georgieparker.cargo.site/Citigold Sun, 04 Apr 2021 00:44:37 +0000 Georgie Parker || Art Director https://georgieparker.cargo.site/Citigold <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/951d423d0c57e82018c0c25639d1ab44d959af7b70530843372b853480cca34a/051120_CITIRETAIL_2020_June_Citigold_SW_CAR10Borrowing.png" data-mid="104178288" border="0" src="https://freight.cargo.site/w/1000/i/951d423d0c57e82018c0c25639d1ab44d959af7b70530843372b853480cca34a/051120_CITIRETAIL_2020_June_Citigold_SW_CAR10Borrowing.png" /> <img width="1000" height="600" width_o="1000" height_o="600" data-src="https://freight.cargo.site/t/original/i/580261f9b4f94745399228ce5064fb864c52089b36565e18b2f802f544fb2990/Interactive_Tool_Mockup.png" data-mid="104178110" border="0" src="https://freight.cargo.site/w/1000/i/580261f9b4f94745399228ce5064fb864c52089b36565e18b2f802f544fb2990/Interactive_Tool_Mockup.png" /> <img width="1000" height="600" width_o="1000" height_o="600" data-src="https://freight.cargo.site/t/original/i/0ab09e28b321cfe9ae137aba9e9ebdb584ae71896a6aab66c47f83b170b8737c/051120_CITIRETAIL_2020_June_Citigold_SW_CAR10Travel.png" data-mid="104178278" border="0" src="https://freight.cargo.site/w/1000/i/0ab09e28b321cfe9ae137aba9e9ebdb584ae71896a6aab66c47f83b170b8737c/051120_CITIRETAIL_2020_June_Citigold_SW_CAR10Travel.png" /> <img width="1000" height="600" width_o="1000" height_o="600" data-src="https://freight.cargo.site/t/original/i/ce1d6879e2024f533e665f532da7ec56dec5fa49a67aa16a4bdc7314f92eb087/051120_CITIRETAIL_2020_June_Citigold_SW_CAR10Banking.png" data-mid="104178339" border="0" src="https://freight.cargo.site/w/1000/i/ce1d6879e2024f533e665f532da7ec56dec5fa49a67aa16a4bdc7314f92eb087/051120_CITIRETAIL_2020_June_Citigold_SW_CAR10Banking.png" /> Citigold Interactive Tool An in-store interactive tool developed for customers looking to learn more about the benefits of Citigold®. How do you define wealth management? Like a fingerprint, everyone’s financial goals are different. For Citigold, it’s creating the future you want—on your own terms. Leveraging the Citigold branding, we created an experience that invites users to prioritize their goals and find out what Citigold can do for them. Once the user prioritizes his or her goals, we will share key targeted Citigold benefits (based on their preferences) to help achieve them. We’ll also highlight additional Citigold benefits to help the user get a sense of the robustness of the service. Users can scan the QR code to get a customized list of benefits that can help their financial plan move forward. <img width="1000" height="600" width_o="1000" height_o="600" data-src="https://freight.cargo.site/t/original/i/767ccfbe8217e0064abeb082794a325f4ba1047c3930ad0e8798a024c23b81d8/051120_CITIRETAIL_2020_June_Citigold_Mockup2.png" data-mid="104177879" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/767ccfbe8217e0064abeb082794a325f4ba1047c3930ad0e8798a024c23b81d8/051120_CITIRETAIL_2020_June_Citigold_Mockup2.png" /> <img width="1000" height="600" width_o="1000" height_o="600" data-src="https://freight.cargo.site/t/original/i/2d2a9048ad2366731bb2480d0db0a55a87019a67b164890ccc47c77300bb0ee2/051120_CITIRETAIL_2020_June_Citigold_Mockup1.png" data-mid="104177878" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/2d2a9048ad2366731bb2480d0db0a55a87019a67b164890ccc47c77300bb0ee2/051120_CITIRETAIL_2020_June_Citigold_Mockup1.png" /> <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/56ef4b98d181efdf463f4c00ced9b2f064b2e9444fd50253f240c1a09741d6be/051120_CITIRETAIL_2020_June_Citigold_Mockup3.png" data-mid="104177880" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/56ef4b98d181efdf463f4c00ced9b2f064b2e9444fd50253f240c1a09741d6be/051120_CITIRETAIL_2020_June_Citigold_Mockup3.png" /> <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/fad2d2da5c3f36de4b93e2eaf67b9c0ca9503a8bf93366b575f5df0d01bc6440/051120_CITIRETAIL_2020_June_Citigold_Mockup4.png" data-mid="104177881" border="0" src="https://freight.cargo.site/w/1000/i/fad2d2da5c3f36de4b93e2eaf67b9c0ca9503a8bf93366b575f5df0d01bc6440/051120_CITIRETAIL_2020_June_Citigold_Mockup4.png" /> Citigold Brochure A supporting take-away brochure for customers looking to learn more about the benefits of Citigold® https://georgieparker.cargo.site/Travel-Rewards Sun, 04 Apr 2021 00:44:37 +0000 Georgie Parker || Art Director https://georgieparker.cargo.site/Travel-Rewards <img width="1000" height="600" width_o="1000" height_o="600" data-src="https://freight.cargo.site/t/original/i/cacbae53d8484f2ecb921d0e54ef274f9c9810566cba7eea0301ccb5bdff7b94/Travel_Rewards_GIF2021.gif" data-mid="104181298" border="0" src="https://freight.cargo.site/w/1000/i/cacbae53d8484f2ecb921d0e54ef274f9c9810566cba7eea0301ccb5bdff7b94/Travel_Rewards_GIF2021.gif" /><img width="1000" height="2096" width_o="1000" height_o="2096" data-src="https://freight.cargo.site/t/original/i/9176160a5aba99bcb89cd3232a3be50a96f34777fe5b1cceb3d32a37e413be45/039651_CITI_2018_Q2_Travel_EM_FullLayout.png" data-mid="104182188" border="0" src="https://freight.cargo.site/w/1000/i/9176160a5aba99bcb89cd3232a3be50a96f34777fe5b1cceb3d32a37e413be45/039651_CITI_2018_Q2_Travel_EM_FullLayout.png" /><img width="1000" height="600" width_o="1000" height_o="600" data-src="https://freight.cargo.site/t/original/i/a6816c43427554f19c0079cb24e96e12d6d399bd703ca00ba614d6c0dad462cf/CoverPhoto.png" data-mid="104183343" border="0" src="https://freight.cargo.site/w/1000/i/a6816c43427554f19c0079cb24e96e12d6d399bd703ca00ba614d6c0dad462cf/CoverPhoto.png" /><img width="1000" height="600" width_o="1000" height_o="600" data-src="https://freight.cargo.site/t/original/i/0d34e74de52382d29d4748b09abf2b7fe1941b9b389b3c94b666f5f7e201a1fe/DM_Inside.png" data-mid="104183344" border="0" src="https://freight.cargo.site/w/1000/i/0d34e74de52382d29d4748b09abf2b7fe1941b9b389b3c94b666f5f7e201a1fe/DM_Inside.png" />ThankYou Travel Center reinforcement Email and Direct Mail Campaign 100,000+ site visits from individual emails 31% open rate 81,000 new email opt-ins Citi ThankYou® members have access to a number of benefits through the ThankYou Travel Center. This was an opportunity to create a cross-channel digital campaign for the ThankYou Rewards program to drive engagement, increase sales, site activity and points redemption. This campaign reflects the rich breadth of redemption options, by card type, through dynamic, personalized content. Timing and cadence are planned so that cardholders are presented with a variety of timely, seasonal and relevant offers based on ThankYou Rewards segment and individual activity, including point balance, redemption history and spend behavior. In-depth campaign analysis across multiple data points constantly monitors program performance and identifies optimization opportunities. &nbsp; https://georgieparker.cargo.site/Citi-Flex-Loan Sun, 04 Apr 2021 00:44:38 +0000 Georgie Parker || Art Director https://georgieparker.cargo.site/Citi-Flex-Loan <img width="1000" height="600" width_o="1000" height_o="600" data-src="https://freight.cargo.site/t/original/i/c43cba6bdebfc604ac9d5f69c93477b264472f13bcdfe06a31c2a6fe032cf6ec/FlexLoan_Cover.png" data-mid="104184038" border="0" src="https://freight.cargo.site/w/1000/i/c43cba6bdebfc604ac9d5f69c93477b264472f13bcdfe06a31c2a6fe032cf6ec/FlexLoan_Cover.png" /><img width="1000" height="1982" width_o="1000" height_o="1982" data-src="https://freight.cargo.site/t/original/i/0735de19e3d2a1fb14d483d90a49725641a26776186566dba02375fce2d276fc/FlexLoan_FullLayout.png" data-mid="104183498" border="0" src="https://freight.cargo.site/w/1000/i/0735de19e3d2a1fb14d483d90a49725641a26776186566dba02375fce2d276fc/FlexLoan_FullLayout.png" /> <img width="1000" height="600" width_o="1000" height_o="600" data-src="https://freight.cargo.site/t/original/i/ebce9fc0d534bb1f9e562e8308342e16b13b064e99fd565fd04b3a4267a1b9ec/DM_Mockup1.png" data-mid="104184046" border="0" src="https://freight.cargo.site/w/1000/i/ebce9fc0d534bb1f9e562e8308342e16b13b064e99fd565fd04b3a4267a1b9ec/DM_Mockup1.png" /> <img width="1000" height="600" width_o="1000" height_o="600" data-src="https://freight.cargo.site/t/original/i/774adf2ace500bb8e4498f6f3a3d8074ed294a677dd3d9cc82705a29d4caf1a5/DM_Mockup2.png" data-mid="104184047" border="0" src="https://freight.cargo.site/w/1000/i/774adf2ace500bb8e4498f6f3a3d8074ed294a677dd3d9cc82705a29d4caf1a5/DM_Mockup2.png" /> Citi Flex Loan® We were asked to create a challenger to the current Champion Flex Loan Creative. This Champion outperformed&nbsp; Card You Know, Powering Possibilities and launch creative. It was recieved by a mix of customers who will have received prior touches, and potentially a subset of new customers if the Flex loan population expands.&nbsp; https://georgieparker.cargo.site/Small-Business Sun, 04 Apr 2021 00:44:37 +0000 Georgie Parker || Art Director https://georgieparker.cargo.site/Small-Business <img width="1000" height="600" width_o="1000" height_o="600" data-src="https://freight.cargo.site/t/original/i/8acd5fe4e20fc389b6abe01bbb7ba0a1de8b1e3c04bf8115c6803e1a97ba4433/Citi_SmallBusinessTool_Mockup.png" data-mid="104178382" border="0" src="https://freight.cargo.site/w/1000/i/8acd5fe4e20fc389b6abe01bbb7ba0a1de8b1e3c04bf8115c6803e1a97ba4433/Citi_SmallBusinessTool_Mockup.png" /> <img width="1009" height="606" width_o="1009" height_o="606" data-src="https://freight.cargo.site/t/original/i/73e5192e48155297c95c2edebe3ca94a84f3f4ba678f0c9a4a19fdfbf2017832/Citi_SmallBusinessTool_Screen-1.png" data-mid="104178788" border="0" src="https://freight.cargo.site/w/1000/i/73e5192e48155297c95c2edebe3ca94a84f3f4ba678f0c9a4a19fdfbf2017832/Citi_SmallBusinessTool_Screen-1.png" /> <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/887695c2fccdd3c4d9daf4d2685edc4193c1769fcd82ab316d4b844da9d389fc/Citi_SmallBusinessTool_Screen-2.png" data-mid="104178789" border="0" src="https://freight.cargo.site/w/1000/i/887695c2fccdd3c4d9daf4d2685edc4193c1769fcd82ab316d4b844da9d389fc/Citi_SmallBusinessTool_Screen-2.png" /> <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/29fa0f894fa48987a5b44ce219c12c17922be5bff79637d01f09cdc4e9e0d822/Citi_SmallBusinessTool_Screen-3.png" data-mid="104178790" border="0" src="https://freight.cargo.site/w/1000/i/29fa0f894fa48987a5b44ce219c12c17922be5bff79637d01f09cdc4e9e0d822/Citi_SmallBusinessTool_Screen-3.png" /> <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/2201c0293703aa64ea0d62987b2a6824396f22092401d6fc54ff5b1080e49e9e/Citi_SmallBusinessTool_Screen-4.png" data-mid="104178791" border="0" src="https://freight.cargo.site/w/1000/i/2201c0293703aa64ea0d62987b2a6824396f22092401d6fc54ff5b1080e49e9e/Citi_SmallBusinessTool_Screen-4.png" /> <img width="3000" height="1800" width_o="3000" height_o="1800" data-src="https://freight.cargo.site/t/original/i/df57a59a4b59bc4bbba6e29d230bc90e3d268f3ebd06c7bc9b2d08261d7dcf4a/Citi_SmallBusinessTool_Screen-5.png" data-mid="104178792" border="0" src="https://freight.cargo.site/w/1000/i/df57a59a4b59bc4bbba6e29d230bc90e3d268f3ebd06c7bc9b2d08261d7dcf4a/Citi_SmallBusinessTool_Screen-5.png" /> Citibank® Small Business ToolInsight: Small business owners want customized banking services. Brand Truth: Citi is one of the few banks that provides small business solutions tailored to specific industries. Idea: Behind every business is a great story. So we’re inviting small business owners to tell us their stories in a simple and engaging way. Then, we’ll show these prospective customers how Citi’s products and services can help them write the next chapter for their businesses — in real-time. Users complete a Mad Libs-style interface by selecting drop-down menus forming a sentence describing their business’s mission— which ultimately leads to Citi products and services that can help meet their needs. https://georgieparker.cargo.site/Retail-Videos Sun, 04 Apr 2021 07:36:38 +0000 Georgie Parker || Art Director https://georgieparker.cargo.site/Retail-Videos Chosen Concept <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7144e77b1e6f64f05036a287227640028d6e5d6bdb76ebd72ae083f1513ccfec/Concept-1-Frame-2.jpg" data-mid="104184597" border="0" src="https://freight.cargo.site/w/1000/i/7144e77b1e6f64f05036a287227640028d6e5d6bdb76ebd72ae083f1513ccfec/Concept-1-Frame-2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c033f7327bd11928e592d866a2a2648facb6f26fcdb8b239b10daded40c2e961/Concept-1-Frame-1.jpg" data-mid="104184596" border="0" src="https://freight.cargo.site/w/1000/i/c033f7327bd11928e592d866a2a2648facb6f26fcdb8b239b10daded40c2e961/Concept-1-Frame-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b6cf18746ea157d72ef5bc0b2fb9d9278cac167a93d4a90b77a7f875a405dd13/Concept-1-Frame-3.jpg" data-mid="104184598" border="0" src="https://freight.cargo.site/w/1000/i/b6cf18746ea157d72ef5bc0b2fb9d9278cac167a93d4a90b77a7f875a405dd13/Concept-1-Frame-3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aeca0ef65aedc79c1bab7a5d747b31644277223b4993aed960e3c3a806dee924/Concept-1-Frame-4.jpg" data-mid="104184600" border="0" src="https://freight.cargo.site/w/1000/i/aeca0ef65aedc79c1bab7a5d747b31644277223b4993aed960e3c3a806dee924/Concept-1-Frame-4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fe96fb371e23347983a47207141cbfb15de68b075cd8a9d10e221e15c28402ee/Concept-1-Frame-5.jpg" data-mid="104184601" border="0" src="https://freight.cargo.site/w/1000/i/fe96fb371e23347983a47207141cbfb15de68b075cd8a9d10e221e15c28402ee/Concept-1-Frame-5.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1c266e97be2b7cd725fd7b38bdeda76d34176ba797d332a47a5456c48881e466/Concept-1-Frame-6.jpg" data-mid="104184602" border="0" src="https://freight.cargo.site/w/1000/i/1c266e97be2b7cd725fd7b38bdeda76d34176ba797d332a47a5456c48881e466/Concept-1-Frame-6.jpg" /> Concept 2 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e3d7c7eebc07728a042483133bcfa55e2b50ebcff139196cbe845ab10ae08652/Concept-3-Frame-1.jpg" data-mid="104184690" border="0" src="https://freight.cargo.site/w/1000/i/e3d7c7eebc07728a042483133bcfa55e2b50ebcff139196cbe845ab10ae08652/Concept-3-Frame-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6088fbc87116a2226ea802a70125e47a5cc00de8a07900731254cd8f9b5ef1b6/Concept-3-Frame-2.jpg" data-mid="104184692" border="0" src="https://freight.cargo.site/w/1000/i/6088fbc87116a2226ea802a70125e47a5cc00de8a07900731254cd8f9b5ef1b6/Concept-3-Frame-2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d976b7da778116447a633cddc5c2b07be53439af8499e214abf11f17bf40a0b5/Concept-3-Frame-3.jpg" data-mid="104184693" border="0" src="https://freight.cargo.site/w/1000/i/d976b7da778116447a633cddc5c2b07be53439af8499e214abf11f17bf40a0b5/Concept-3-Frame-3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d65cd23f909bd9b7cae8823292926d3ca5edc6cf118d430d95186583bc77a960/Concept-3-Frame-4.jpg" data-mid="104184694" border="0" src="https://freight.cargo.site/w/1000/i/d65cd23f909bd9b7cae8823292926d3ca5edc6cf118d430d95186583bc77a960/Concept-3-Frame-4.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2f381f7d399354b6a30ef41bf3c98ea9db5bb6f2edb09b588f4cbb573663007e/Concept-3-Frame-5.jpg" data-mid="104184695" border="0" src="https://freight.cargo.site/w/1000/i/2f381f7d399354b6a30ef41bf3c98ea9db5bb6f2edb09b588f4cbb573663007e/Concept-3-Frame-5.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5a07fe59315efb3f4503f60b5568fc0a27da19d835772871538fd5da1a189be7/Concept-3-Frame-6.jpg" data-mid="104184697" border="0" src="https://freight.cargo.site/w/1000/i/5a07fe59315efb3f4503f60b5568fc0a27da19d835772871538fd5da1a189be7/Concept-3-Frame-6.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7c2656815dcda1231152c766674ace848487768584feda65a2332ea624be1dbc/Concept-3-Frame-8.jpg" data-mid="104184701" border="0" src="https://freight.cargo.site/w/1000/i/7c2656815dcda1231152c766674ace848487768584feda65a2332ea624be1dbc/Concept-3-Frame-8.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7ac1d01d4885989e2a5c77a4b296b6baea393127b845db5187a6e4ed6b82c9c8/Concept-3-Frame-7.jpg" data-mid="104184699" border="0" src="https://freight.cargo.site/w/1000/i/7ac1d01d4885989e2a5c77a4b296b6baea393127b845db5187a6e4ed6b82c9c8/Concept-3-Frame-7.jpg" /> Concept 3 Citibank® Go Paperless Leverage messaging from existing email communications and create a new animated moving wall that motivates in-branch customers to “Go Paperless”. Also featured are the storyboards for two concepts that were not chosen. Citibank® Fraud Alert A fun video demonstrating Citibank® dedication to preventing fraud and raising customer awareness of phishing and other security risks. Kiplinger’s Award 2020 Citigold was awarded the Kiplinger’s Award for the fourth year in a row and so we created a video to not only show-off another impressive win, but also to educate in-store consumers to the benefits of Citigold which are the main contributing factor for earning this reward. https://georgieparker.cargo.site/Summer-Sweepstakes Sun, 04 Apr 2021 19:27:28 +0000 Georgie Parker || Art Director https://georgieparker.cargo.site/Summer-Sweepstakes <img width="1000" height="1797" width_o="1000" height_o="1797" data-src="https://freight.cargo.site/t/original/i/06a0911e0784e209904008e5597b7460347daa528963df46e0536cf5cf28a4eb/Sweepstakes_FullLayout.png" data-mid="104225354" border="0" src="https://freight.cargo.site/w/1000/i/06a0911e0784e209904008e5597b7460347daa528963df46e0536cf5cf28a4eb/Sweepstakes_FullLayout.png" /> <img width="500" height="670" width_o="500" height_o="670" data-src="https://freight.cargo.site/t/original/i/3ccccf0e802974a8964ce7455fe40c028f65626f7aaaadfb5af9a24b31b8d159/Sweepstakes_Signup_Mockup.png" data-mid="104232521" border="0" src="https://freight.cargo.site/w/500/i/3ccccf0e802974a8964ce7455fe40c028f65626f7aaaadfb5af9a24b31b8d159/Sweepstakes_Signup_Mockup.png" /> <img width="500" height="667" width_o="500" height_o="667" data-src="https://freight.cargo.site/t/original/i/3c19acf6cd52110db911fc04b610cccefa9db80b8a89f8f4c699859a02602427/Sweepstakes_Brochure_Mockup.png" data-mid="104232777" border="0" src="https://freight.cargo.site/w/500/i/3c19acf6cd52110db911fc04b610cccefa9db80b8a89f8f4c699859a02602427/Sweepstakes_Brochure_Mockup.png" /> ThankYou® Rewards Summer Sweepstakes 221,008 Total Unique Entries 81,625 New Email Marketing Opt-Ins236,000 Landing page visits 94% Completion Rate Overall 4% increase in email marketing eligibility Increased marketing penetration within existing ThankYou member population by creating a sweepstakes program for which a valid email address was the entry point. Generated buzz and excitement about the ThankYou Rewards Program by showcasing the large variety of redemption options and partners available to cutomers Increased thankyou.com site engagement metrics https://georgieparker.cargo.site/7-Eleven Sun, 04 Apr 2021 08:33:49 +0000 Georgie Parker || Art Director https://georgieparker.cargo.site/7-Eleven <img width="1800" height="1080" width_o="1800" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ba1ed7d0dabf9c17b1945732e586cc1d67153b9908a7d4898a405691ec3a0b92/7-Election-Signs.png" data-mid="104272703" border="0" src="https://freight.cargo.site/w/1000/i/ba1ed7d0dabf9c17b1945732e586cc1d67153b9908a7d4898a405691ec3a0b92/7-Election-Signs.png" /> <img width="1800" height="1080" width_o="1800" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6ab219ab6400387db9e84b9b2a1785e8798623f8c1a8154d85f00799a19d6a79/7-Election-Billboard.png" data-mid="104272701" border="0" src="https://freight.cargo.site/w/1000/i/6ab219ab6400387db9e84b9b2a1785e8798623f8c1a8154d85f00799a19d6a79/7-Election-Billboard.png" /> <img width="1800" height="1074" width_o="1800" height_o="1074" data-src="https://freight.cargo.site/t/original/i/5958551bf8bba7148c932ea529ca50810d0c2bba7037cc2017fa845e5aa5ad9c/7-Election-Cups.png" data-mid="104272705" border="0" src="https://freight.cargo.site/w/1000/i/5958551bf8bba7148c932ea529ca50810d0c2bba7037cc2017fa845e5aa5ad9c/7-Election-Cups.png" /> 7-Election 2016 31% Democrat 29% Republican 40% Speak Up Cup Over 6 million ballots (cups) cast Every election, 7-Eleven gives millions of American coffee-lovers the chance let their voices be heard with their&nbsp;7-Election™ Presidential Coffee Cup Poll. This is a huge campaign for 7-Eleven and 2016 was particularly controversial leading to the decision to not include candidate names or likenesses, and to add a third option - the speak up cup - for those wishing to keep their presidential selection to themselves. <img width="1920" height="990" width_o="1920" height_o="990" data-src="https://freight.cargo.site/t/original/i/753b01c7d4883ca033749853da36886022444a9344b9f9735b34074c1befe8ce/7E_Mug_HR_3C-BornGriller_3.jpg" data-mid="104186056" border="0" src="https://freight.cargo.site/w/1000/i/753b01c7d4883ca033749853da36886022444a9344b9f9735b34074c1befe8ce/7E_Mug_HR_3C-BornGriller_3.jpg" /> <img width="5000" height="2578" width_o="5000" height_o="2578" data-src="https://freight.cargo.site/t/original/i/b9e8514f43d1d92bfc35c682f5b0acf06af23eb96cfde57bec65f07bddd3cb6b/7E_Mug_HR_3C_GP6_o.png" data-mid="104186055" border="0" 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data-src="https://freight.cargo.site/t/original/i/79b464c83b3425c90932889830e9fc0b0e1bd6982c0a33baf421e54a03514366/7E_Mug_HR_3C-BigFoot_2.jpg" data-mid="104186060" border="0" src="https://freight.cargo.site/w/1000/i/79b464c83b3425c90932889830e9fc0b0e1bd6982c0a33baf421e54a03514366/7E_Mug_HR_3C-BigFoot_2.jpg" /> <img width="1920" height="990" width_o="1920" height_o="990" data-src="https://freight.cargo.site/t/original/i/30772db0ecbd18769a625c7d57cdf5e0b387a4b3043eca74ded88ae3ba9702f6/7E_Mug_HR_3C-BigFoot-1.jpg" data-mid="104186062" border="0" src="https://freight.cargo.site/w/1000/i/30772db0ecbd18769a625c7d57cdf5e0b387a4b3043eca74ded88ae3ba9702f6/7E_Mug_HR_3C-BigFoot-1.jpg" /> <img width="1920" height="990" width_o="1920" height_o="990" data-src="https://freight.cargo.site/t/original/i/d07e3419242e30f0451254354ee872160cf117e008e718b75eaf4796e7440fb8/7E_Mug_HR_ThirstMonster_4.jpg" data-mid="104186059" border="0" src="https://freight.cargo.site/w/1000/i/d07e3419242e30f0451254354ee872160cf117e008e718b75eaf4796e7440fb8/7E_Mug_HR_ThirstMonster_4.jpg" /> <img width="5000" height="2578" width_o="5000" height_o="2578" data-src="https://freight.cargo.site/t/original/i/69db64b50698bc59fb66c0b755c5b5d935588d39a8dc0349b761bbf5e8a58c71/7E_Mug_HR_3C_GP7_o.png" data-mid="104186063" border="0" src="https://freight.cargo.site/w/1000/i/69db64b50698bc59fb66c0b755c5b5d935588d39a8dc0349b761bbf5e8a58c71/7E_Mug_HR_3C_GP7_o.png" /> Big Gulp Refill Cup Designs Evergreen custom illustrations to fit the many different segments of 7-Eleven consumers. <img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/93c3cc8d2f38a0b9d76088180743fb7672dd766525b98c6a6fb25bc1dea86045/SummerCups_5.jpg" data-mid="104186265" border="0" src="https://freight.cargo.site/w/1000/i/93c3cc8d2f38a0b9d76088180743fb7672dd766525b98c6a6fb25bc1dea86045/SummerCups_5.jpg" /> <img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/c78cb3214e65079d52994d9e99d675dee53998703e5c3bb5f9d0d6c31dfc31ef/SummerCups2_6.jpg" data-mid="104186061" border="0" src="https://freight.cargo.site/w/1000/i/c78cb3214e65079d52994d9e99d675dee53998703e5c3bb5f9d0d6c31dfc31ef/SummerCups2_6.jpg" /> <img width="1224" height="792" width_o="1224" height_o="792" data-src="https://freight.cargo.site/t/original/i/d48e6feeea876f2f8dfd37a225b142931cbca4f75f8dbb72a8d10c42b401a4ca/SummerCups3_7.jpg" data-mid="104186269" border="0" src="https://freight.cargo.site/w/1000/i/d48e6feeea876f2f8dfd37a225b142931cbca4f75f8dbb72a8d10c42b401a4ca/SummerCups3_7.jpg" /> Big Gulp Foam Cup Designs Summer themed custom illustrations to fit the many different segments of 7-Eleven consumers. <img width="1920" height="579" width_o="1920" height_o="579" data-src="https://freight.cargo.site/t/original/i/c9657583cde7dbc26bcdb121dfbaa1bf60404c13af0133dcc27139df36b8f93a/Digital-Menu-board-TV-mockup_6.jpg" data-mid="104186332" border="0" src="https://freight.cargo.site/w/1000/i/c9657583cde7dbc26bcdb121dfbaa1bf60404c13af0133dcc27139df36b8f93a/Digital-Menu-board-TV-mockup_6.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/3a35c4b6ab056fe36901db2795bc3199ed6261fcdcbcd32159c96a1aa65def99/StyleGuide3.jpg" data-mid="104186344" border="0" src="https://freight.cargo.site/w/1000/i/3a35c4b6ab056fe36901db2795bc3199ed6261fcdcbcd32159c96a1aa65def99/StyleGuide3.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/c9c00ad670fe53fa2c3bdfb842f88e87e56dd32c3d71f41085b989826fea691b/StyleGuide4_3.jpg" data-mid="104186342" border="0" src="https://freight.cargo.site/w/1000/i/c9c00ad670fe53fa2c3bdfb842f88e87e56dd32c3d71f41085b989826fea691b/StyleGuide4_3.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/7c7bfa8c650d31c89fc26e48c2e15c1a8b1419f383d8c5cffeca997d14f22647/StyleGuide2.jpg" data-mid="104186345" border="0" src="https://freight.cargo.site/w/1000/i/7c7bfa8c650d31c89fc26e48c2e15c1a8b1419f383d8c5cffeca997d14f22647/StyleGuide2.jpg" /> <img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b223d824c990a0d8d9eb2e90b2ab1caaa2f17af0a9ce6f4c81ba59e258d20794/StyleGuide6.jpg" data-mid="104186346" border="0" src="https://freight.cargo.site/w/1000/i/b223d824c990a0d8d9eb2e90b2ab1caaa2f17af0a9ce6f4c81ba59e258d20794/StyleGuide6.jpg" /> &nbsp;7-Eleven Animated Menus Redesigned the menu boards for nationwide 7-Elevens to include legally mandated calorie counts and prices. Menu boards included custom animations every month to match new offerings. https://georgieparker.cargo.site/Band-Posters Wed, 31 May 2017 16:14:26 +0000 Georgie Parker || Art Director https://georgieparker.cargo.site/Band-Posters <img width="2433" height="2708" width_o="2433" height_o="2708" data-src="https://freight.cargo.site/t/original/i/01c05429642c036c95e807959c1a51687c2cc2567ca2bda2c7bc1ed485c2d9fe/062117_WallofOrange_11x17_web_frame.jpg" data-mid="104174665" border="0" src="https://freight.cargo.site/w/1000/i/01c05429642c036c95e807959c1a51687c2cc2567ca2bda2c7bc1ed485c2d9fe/062117_WallofOrange_11x17_web_frame.jpg" /> <img width="2433" height="2708" width_o="2433" height_o="2708" data-src="https://freight.cargo.site/t/original/i/16d71337d29c01530abe98058518d5d878727bf783e64943dec21a14c32e73ae/053017_CureforParanoia_11x17_web_frame.jpg" data-mid="104174659" border="0" src="https://freight.cargo.site/w/1000/i/16d71337d29c01530abe98058518d5d878727bf783e64943dec21a14c32e73ae/053017_CureforParanoia_11x17_web_frame.jpg" /> <img width="2433" height="2708" width_o="2433" height_o="2708" data-src="https://freight.cargo.site/t/original/i/fa48b4c2db2acb059fc05d558a406df64b10f035a8baadf5f459c6e2fe5bc8ec/053117_UnlikelyCandidates_11x17_web_frame.jpg" data-mid="104174660" border="0" src="https://freight.cargo.site/w/1000/i/fa48b4c2db2acb059fc05d558a406df64b10f035a8baadf5f459c6e2fe5bc8ec/053117_UnlikelyCandidates_11x17_web_frame.jpg" /> <img width="2433" height="2708" width_o="2433" height_o="2708" data-src="https://freight.cargo.site/t/original/i/27f28156f70ce2f950f0b7d49fbaf9ab0955a78df9b98c8c37d1e52460ef2cb7/060116_JoeSavage_11x17_web_frame.jpg" data-mid="104174661" border="0" src="https://freight.cargo.site/w/1000/i/27f28156f70ce2f950f0b7d49fbaf9ab0955a78df9b98c8c37d1e52460ef2cb7/060116_JoeSavage_11x17_web_frame.jpg" /> <img width="2433" height="2708" width_o="2433" height_o="2708" data-src="https://freight.cargo.site/t/original/i/cad6e0782c827d8e0c008d8594e790a6bc8b4cc07aad8f5de2924c495da74e27/070816_Duell_11x17_web_frame.jpg" data-mid="104174662" border="0" src="https://freight.cargo.site/w/1000/i/cad6e0782c827d8e0c008d8594e790a6bc8b4cc07aad8f5de2924c495da74e27/070816_Duell_11x17_web_frame.jpg" /> <img width="2433" height="2708" width_o="2433" height_o="2708" data-src="https://freight.cargo.site/t/original/i/0c88cba8df73cf0b8ed2e17dd43a327402e68c2d433f224161626410e0e4a605/081416_JakePaleschic_11x17_web_frame.jpg" data-mid="104174663" border="0" src="https://freight.cargo.site/w/1000/i/0c88cba8df73cf0b8ed2e17dd43a327402e68c2d433f224161626410e0e4a605/081416_JakePaleschic_11x17_web_frame.jpg" /> <img width="2433" height="2708" width_o="2433" height_o="2708" data-src="https://freight.cargo.site/t/original/i/fef928f3fdd527a83818a4fbf675fff2fef607698c2765516345a8e14a28840a/091616_Restavrant_11x17_web_frame.jpg" data-mid="104174664" border="0" src="https://freight.cargo.site/w/1000/i/fef928f3fdd527a83818a4fbf675fff2fef607698c2765516345a8e14a28840a/091616_Restavrant_11x17_web_frame.jpg" />