7-Election 2016

31% Democrat
29% Republican
40% Speak Up Cup

Over 6 million ballots (cups) cast

Every election, 7-Eleven gives millions of American coffee-lovers the chance let their voices be heard with their 7-Election™ Presidential Coffee Cup Poll. This is a huge campaign for 7-Eleven and 2016 was particularly controversial leading to the decision to not include candidate names or likenesses, and to add a third option - the speak up cup - for those wishing to keep their presidential selection to themselves.

Evergreen custom illustrations to fit the many different segments of 7-Eleven consumers.

Summer themed custom illustrations to fit the many different segments of 7-Eleven consumers.

Redesigned the menu boards for nationwide 7-Elevens to include legally mandated calorie counts and prices.

Menu boards included custom animations every month to match new offerings.