Block — Georgie Parker || Art Director

Block is a concept business created in partnership with a classmate. Focusing on a strong identity, we created this identity set and packaging for a homegrown butcher shop which prides itself as an integral part of its local community.

For this project, a teammate and I collaborated to create a logo, business identity set; including business cards, a letterhead, and a newsletter. We also produced a number of tees, aprons and other items that would be available at the point of purchase.

The entire ‘look’ was intended to be very grassroots; inspired by the butcher shops of old, but updated to suit a modern environment and client base.

Methods of making our mark to stand out include; stamps, embossing, stickers and screen printed items.