Concept 2

Leverage messaging from existing email communications and create a new animated moving wall that motivates in-branch customers to “Go Paperless”.

Also featured are the storyboards for two concepts that were not chosen.

A fun video demonstrating Citibank® dedication to preventing fraud and raising customer awareness of phishing and other security risks.

Citigold was awarded the Kiplinger’s Award for the fourth year in a row and so we created a video to not only show-off another impressive win, but also to educate in-store consumers to the benefits of Citigold which are the main contributing factor for earning this reward.