Georgie
Senior Art Director
Section 01: CITIBANK®
Citigold Interactive
Small Business
Travel Rewards
Flex Loan
Citi Retail Videos
Win a Million
Section 02: AGENCY
7 Eleven
Whole Foods Market
Spec Copywriting
Section 03: FREELANCE
Liberty Lounge
Main at South Side
Show Posters
Industry Night
Block
Information
ThankYou® Rewards Summer Sweepstakes
Overall 4% increase in email marketing eligibility
- 221,008 Total Unique Entries
-
81,625 New Email Marketing Opt-Ins
- 236,000 Landing page visits
- 94% Completion Rate
Overall 4% increase in email marketing eligibility
Increased marketing penetration within existing ThankYou
member population by creating a sweepstakes program for which a valid email address was the entry point.
Generated buzz and excitement about the ThankYou Rewards Program by showcasing the large variety of redemption options and partners available to cutomers
Increased thankyou.com site engagement metrics
Generated buzz and excitement about the ThankYou Rewards Program by showcasing the large variety of redemption options and partners available to cutomers
Increased thankyou.com site engagement metrics