7-Eleven || Digital Menus — Georgie Parker || Art Director

During my first year at TPN I was tasked with redesigning 7-Eleven's in-store digital menus. I had to create from the ground up a layout and style guide that would work across multiple markets and cater to a large variety of products and promotions.

Part of this task was also to create a Style Guide that could be distributed through 7-Eleven corporate to help manage requests and to ensure consistency across multiple teams, vendors and suppliers.

The menus were updated and animated each period to match the in-store kit appearance.

A center screen was also designed to highlight new products specifically to call out quality and flavor cues.

Creative Director: Hal Reeves
Art Director: Georgie Parker
Animation: Jeff LeJune